# Google Shopping reviews feed

> Send your reviews to Google Merchant Center to earn stars on Shopping listings.

App: RealProof | Available on: All In One plan | Last updated: 2026-10-30
Canonical: https://www.expertguro.com/docs/realproof/google-shopping-feed

Star ratings on Google Shopping come from Google Merchant Center's **Product ratings** programme, which needs a reviews feed. RealProof creates that feed for you.

## Get your feed link

Open **Settings → Google Shopping reviews feed** in the app and copy the **Feed URL**. The page also shows how many approved reviews are included.

## Add it in Merchant Center

1. In Merchant Center, go to **Products → Data sources**.
2. Choose **Add product reviews feed** and paste the URL.
3. Set it to fetch on a schedule. RealProof refreshes the feed about once an hour.

## Requirements

- Each product needs a **barcode (GTIN)** or **SKU** in Shopify. Reviews on products with neither are left out.
- Reviews need text. Rating-only reviews are skipped.
- Google generally wants a minimum number of reviews, around 50 across the store, before ratings appear. Approval can take days or weeks.

## Keep the link private

Anyone with the link can read the feed. If it is shared by mistake, use **Generate new link** and update Merchant Center.

## Search results too

The **Review structured data** block adds markup to product pages that can help Google show ratings in normal search results. It does not guarantee them.

Available on the All In One plan.