How to get more product reviews from your Shopify customers
October 28, 2026 · RealProof team
Most customers are happy with their order and still never write a review. They are not unwilling, they are just not asked at the right moment. Here is what works.
1. Ask after the product has arrived
Send the request after the order is fulfilled and the customer has had time to use the product. For fast-use items that is a week. For tools or clothing, two to three weeks. Too early and they have nothing to say.
2. Make it a one-minute task
Every extra field costs reviews. A star rating, one text box and optional photos is enough. Mobile matters, because most customers open the email on their phone.
3. Ask for photos and video
Photos and videos make reviews far more convincing than text alone. Tell customers what to show, for example how it looks in use, and keep uploads optional.
4. Say thank you
A small reward, such as a discount on the next order, lifts response rates. Keep it independent of the rating: offer it for any honest review, never only for good ones.
5. Reply to reviews
Answer both good and critical reviews. Shoppers read replies to judge how you treat customers.
Putting it together
Automate the request, moderate what comes in and show the best reviews near the product title and add to cart button. RealProof does the first two for you and ships the widgets for the third.