How to get star ratings on Google Shopping

Many merchants add a review app and expect stars to appear on Google Shopping. They usually do not, because Shopping stars use a different system from your product page.

Two kinds of stars

• Search results (rich results): Google can read structured data on your product page and sometimes show stars in normal search.
• Shopping listings: these come from Google Merchant Center's product ratings programme, which needs a separate reviews feed.

What the feed needs

• A feed URL that Merchant Center can fetch on a schedule
• A product identifier for each reviewed product: a barcode (GTIN) or SKU with brand
• Review text, rating, date and reviewer name
• Enough reviews overall. Google generally looks for around 50 before it shows ratings

Steps

1. Create the feed from your review app.
2. In Merchant Center, open Products → Data sources → Add product reviews feed and paste the URL.
3. Make sure your products have barcodes or SKUs in Shopify.
4. Wait for Google to process it. This can take days or weeks.

RealProof includes this feed on the All In One plan. See how to set it up.